Mission and Vision

At MISOKO, our mission is simple: to make pet care joyful, beautiful, and better – for pets and the people who love them.

We believe even the most everyday routines can feel special when done with care, comfort, and a little style. Our vision is to lead the future of pet hygiene and accessories with innovative, safe, and irresistibly designed solutions, trusted by families, loved by pets, and recommended by professionals.

 

Janita J. Plungė

Founder of MISOKO

Inspired by Tauro Misoko – 2x World Champion Bichon Frisé

 

Our Products

MISOKO was born from a deep love for dogs and a bold belief: everyday pet care should be joyful, stylish, and effective.

Every product we create – from odour removers and diapers to toys and accessories – is tested by real families and trusted by professionals. Our hero? A 2× World Champion Bichon Frisé named Tauro Misoko – whose name we proudly carry.

Created in a family-run kennel with over 30 years of experience, MISOKO combines science-backed formulas, durable materials, and irresistible design. Whether you’re cleaning up after a puppy, training a show dog, or simply keeping your home fresh – MISOKO brings smart solutions with a spark.

✨ Because pet care should feel as good as it looks.

What are MISOKO'S VALUES?

Emotional Bond with Pets
MISOKO designs for people who see their pets as true family members.
Why it maters: This emotional insight influences every product to feel caring, safe, and thoughtful - not just functional.
Joy in Everyday Moments
Even routine care should spark joy - for both pets and their humans.
Why it matters: MISOKO transforms cleaning, grooming and play into experiences that feel rewarding, not like chores.
Authenticity and Trust
Built on quality, transparency, and customer feedback.
Why it matters: MISOKO listens to real needs and continuously improves, earning long-term loyalty through trust, not gimmicks.
Experience over Possessions
MISOKO products create moments worth sharing, not just things to own.
Why it matters: Today's pet parents value memories and lifestyle more than material accumulation.
Innovation & Reinvention
MISOKO constantly asks "How can this be better, smarter, or more joyful?"
Why it matters: Its not just about launching new products - it's about reimagining existing ones (like turning a spray bottle into a hero product).
Always in Vogue
MISOKO is trend-driven yet timeless - always in sync with modern urban pet culture.
Why it matters: This keeps the brand culturally relevant, especially for social-savvy customers who want their pet care to reflect their lifestyle.
Style Meets Function
Practical doesn't have to mean boring - function is elevated by design.
Why it matters: MISOKO products are not only effective but also visually appealing and Instagram-worthy, especially for the stylish pet owner.

Frequently asked questions

Can I use the spray to remove other types of stains?

Yes – MISOKO Odor Spray is not just for pet messes! You can use it to clean a wide range of everyday stains around your home. It’s safe, effective, and smells amazing.

Here’s what it can tackle:
🟣 Pet messes – urine, feces, vomit, slobber, paw prints
🟠 Everyday dirt – mud, dust, outdoor grime
🟡 Food & drink stains – juice, yogurt, baby food, milk
🟢 Fabric messes – sweat marks, dirt on sofas or beds
⚪ Litter box marks – residue or ammonia smells (even better with our upcoming MISOKO & FRIENDS litter spray!)

✨ One spray. Many surfaces. Less stress.

Can I wash the reusable diapers in a washing machine?

Of course! All reusable diapers are machine washable. We recommend a gentle cycle and air-drying to keep them in great shape for longer use.

Can reusable pads be washed in the washing machine?

Yes! MISOKO reusable pads are fully machine washable – just like our reusable diapers.

They’re made from durable, high-quality materials and are designed to withstand up to 300 wash cycles without losing their effectiveness. That means less waste, more savings, and a cleaner home.

Do MISOKO diapers fit true to size?

Yes! Our sizing is based on real dog breeds and body types. Just follow the size chart, and your pup should get a snug and comfy fit. If you’re between sizes, we recommend going up for extra comfort.

What’s the difference between male and female dog diapers?

Female diapers wrap around the waist and belly to cover the entire lower area. Male wraps are designed to cover the belly and target the front zone where male dogs usually mark. Both are made with comfort and leak protection in mind.

Can’t find what you’re looking for?

No worries – our paws are ready to help!
Whether it’s about products, orders, or pet-parent tips – we’re just one click away.

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